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What is VAT Relief?

You almost certainly qualify.

Here’s what you need to know, at a glance:

  • ✅ Prices already shown with VAT relief – savings are included
  • ✅ VAT Relief box is automatically ticked at checkout
  • ✅ Just enter the user’s name + condition – e.g. Alzheimer’s, Arthritis, Parkinson’s
  • ✅ Any long-term health condition counts – nearly all our customers qualify
  • ✅ VAT relief also applies to any required subscriptions – claimed at time of subscription registration

That’s it — no paperwork, no medical proof needed!


Who qualifies?

If you’re buying for yourself or someone else with a long-term health condition or disability, you qualify.

Examples include:

  • Alzheimer’s, dementia, Parkinson’s
  • Arthritis, angina, diabetes, COPD
  • Any other ongoing physical or mental health condition
  • Also applies if you’re buying on behalf of a charity
  • Temporary health conditions do not qualify (such as a broken wrist)

👉 In practice, almost every customer qualifies.


How do I Claim?

It’s already done for you:

  1. Go to checkout — the VAT relief box is already ticked.
  2. Enter the user’s full name and the condition (e.g. “Alzheimer’s”).
  3. Pay as normal — VAT is automatically removed.


Important to know

  • Claiming VAT relief is normal and expected — it’s how these products are sold.
  • The government requires us to collect a name + condition, but that’s all.
  • We’ve never known HMRC to challenge or question a claim.
  • It’s only an offence to claim if there is no long-term health condition at all.

👉 In short: If you or the person you’re buying for has any long-term health condition, you qualify.


Questions About VAT Relief?

Sometimes there’s something you need to know before buying

If you’ve got any questions about VAT relief, whether you’re eligible or anything else, our friendly experts are always happy to help.